WHO WE ARE

Roots

Asturian-Cali-Cuban-American

Cultural Mashup

He's the lone water polo standout in an otherwise baseball-obsessed family; stacks his post-workout protein/creatine with guava juice.

Schooling

Harvard University
AB, Economics
 

University of Pennsylvania - The Wharton School
MBA, Marketing, Entrepreneurship

Bona Fides

• Business analyst and technologist-turned agency principal.
• Brings analytical rigor to ad business.
• Established cross-cultural advertising thought leader.

Brandography

Sempra Energy, US Army, United Healthcare, the FDA, CDC, USDA, San Diego Gas & Electric, Washington Gas, UCLA Extension, Cal State LA and Achievement First

Roots

Iranian-Angeleno

Cultural Mashup

Kneels before the altar of minimalism, jives to the beat of soul, and sips wines from the boldest of makers.

Schooling

Cal Poly Pomona
BS, Computer Science

Bona Fides

• Started in software and mobile app development before applying these skills at boutique and large marketing firms.
• Expertise in marketing integration of emerging technologies for major brands.
• Follows a UX-centric design approach to the creation of digital experiences.

Brandography

AltaMed, Cedars Sinai, CDC, FDA, FEMA, City of LA, Sempra Energy, Microsoft, Scale Computing, George Washington University, Boston College, Mass Mutual, New York Life, Farmers Insurance, Prudential, Qualcomm, Vizio, DTS, Sony Pictures, Jaguar USA

Roots

Russian-American-District of Columbian-Atlantan

Cultural Mashup

Makes harmony from chaos by creating family structures where they don't exist, volunteering at dog and homeless shelters, and helping sufferers of addiction.

Schooling

University of Maryland
BA, American Studies

Bona Fides

• Expertise in GSA processes and requirements, including schedules, proposals, outlines and templates.
• Editorial expertise in proposal response narrative development, input integration, and volume assembly.
• Former founder of a digital marketing agency.

Brandography

The FDA, USDA, USCIS, CMS, HHS, CDC

Roots

Philly girl via Boston, DC, NYC, San Francisco and LA

Cultural Mashup

A devotion to extreme Rocky culture defines her underdog-centric worldview focused on helping the good guy win—in between hoagies and cheesesteaks.

Schooling

Widener University
BSW BA, Social Welfare Policy and Psychology

Boston University School of Social Work
MSW, Social Welfare Policy

Columbia University Mailman School of Public Health
MPH, Sociomedical Sciences

Bona Fides

• 20+ years of successful consulting and leadership positions at The Lewin Group, American Legacy Foundation (now Truth Initiative), and Booz Allen Hamilton—addressing the nation’s leading public health problems. 
• Co-authored the first Making the Grade on Women’s Health: A National and State-by-State Report Card.
• Board Chair, Dress for Success, Washington, DC.

Brandography

Truth, EX, Great Start, FDA, CDC, MCHB, HRSA 

Roots

Mexi-Spanish-Texan-Border-Chick

Cultural Mashup

Understands the difference between a Spanish and a Mexican tortilla, and hard vs. soft chorizo—and thinks and ice cold Budweiser pairs nicely with all of them.

Schooling

The University of Texas at Austin BS, Advertising, Communications and Spanish Universidad de Salamanca Spanish Concentration

Bona Fides

• Successfully ran her own independent ad agency for over 18 years.
• Marketing strategist with specific expertise in product launches, new market penetration, and brand revitalization.
• Covers high-level marketing strategies with Fortune 500 CMOs just as readily as she talks camera lenses with a DP on a commercial shoot.

Brandography

American Airlines, M&M/Mars, P&G, Brown-Forman Jack Daniel's, Wells Fargo, Bank of America, and United Healthcare

Roots

Asturian-Cubarican-American-Angeleno

Cultural Mashup

Childhood cable TV nurtured a passion for winter sliding sports, despite not experiencing snow—or anything below 74°F—until college. Still thinks shorts in winter are a fashion must.

Schooling

Princeton University
AB, English Literature and American Studies

University of Southern California
School of Cinematic Arts
MFA, Cinema-Television Production

Bona Fides

• Over 20 years of bilingual ad copywriting experience in San Juan, New York and Los Angeles.
• Former Story Analyst at Paramount Pictures, Yorktown Productions and The Sundance Institute, applies film storytelling technique to digital creative.
• Advisory Member, Board of Directors, USA Bobsled/Skeleton.

Brandography

McDonald's, El Pollo Loco, Comcast, Time Warner Cable, Verizon, H&R Block, the U.S. Army, FDA, USCIS, Anthem, Blue Cross, USDA, SDG&E, Sempra Energy, Safeway/Vons, LA Streetcar, OC Fair and Cal State LA