Logo Design

Web design


Challenges
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Had to increase awareness about the 30-million word gap that affects U.S. children in lower-income families.
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Needed to find contestants who’d create, test, and deploy a solution to help parents and caregivers engage more fully with infants and young children.
Constraints
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Challenge became more risk averse after a public mention by President Obama increased its visibility.
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Required going through lengthy public communications approval process within HRSA.
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Had to balance website creativity and ease of use with government regulatory compliance.
Solution
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Worked extensively with HRSA Office of Communications to craft talking points for the earned media strategy.
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Developed a robust editorial calendar of outreach activities months before contest launch.
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Provided media training for the Challenge’s official spokespersons.
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Designed and managed a three-phase Challenge, from proposal, through small-scale testing, to adoption.
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Created contest design parameters, Challenge rules, prize value, judging criteria, submission format and intellectual property recommendations.
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Facilitated contest submission review process.
Constraints
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Received high-quality submissions in Phase 1 of the competition. Winners will be announced in March of 2016.
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Prompted 3000+ social media mentions and 100+ blog posts on the “word gap” during Phase 1 of the Challenge.
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Development and small-scale testing will occur from March to August in 2016.
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Scaling will happen from September 2016 to March 2017.
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Visit http://www.wordgapchallenge.hrsa.gov/ for more details.