The principal federal entity responsible for national implementation of the most advanced health information technology and the electronic exchange of health information
Product Challenge

Logo design

HHS image

Challenge journey

Challenge journey image

Prize Design

Prize desing

Evaluation Criteria

Evaluation pie chard


  • Planning and executing a prize competition to identify and cultivate technology solutions that deliver value to patients through the seamless and secure flow of data across health care provider IT networks.
  • Designing an accessible challenge which required solvers to implement specific data interoperability specifications within their products.
  • Delivering a quality applicant experience without a custom platform.
  • Phase 2 and Phase 3 required virtual real-time Demo Day management.


  • Needed to leverage challenge.gov and Confluence to engage and manage solver community.
  • Submissions had to give consumers the power to securely share their sensitive health data.
  • Needed to reach, engage, and activate Health IT professionals and entrepreneurs without a paid media budget.


  • Designed a multi-stage challenge designed to incubate new businesses: Phase 1. Proposals, Phase 2. Prototype and Pilot, and Phase 3. Scale and Implement.
  • Crafted custom evaluation criteria with implementation of data interoperability specifications as a core tenant.
  • Developed challenge-specific branding, logo, marketing, webinar, and PR assets.
  • Delivered end-to-end challenge management including prize design, contest rules, challenge operations, community management, and multiple virtual demo days.


  • Identified, funded, and incubated 10 commercial ready solutions with a $250k prize purse.
  • Solvers implemented new HEART WG data specifications to advance the state of consumer-mediated health data exchange.
  • Earned articles in over 40 media outlets including NextGov, EHR Intelligence, and Healthcare Informatics.