CDC

Centers for Disease Control and Prevention is a public health organization concerned with safety, health, disease prevention and awareness.
Innovation Recognition Challenge

LOGO DESIGN

Logo in some devices

WEB DESIGN

Web page in a computer

PRINT

Printed document
Pile of papers

Challenges

  • Had to identify healthcare providers with successful strategies for preventing healthcare-associated blood clots. 

  • Required to increase awareness about blood disorders and their complications.

  • This was a U.S.-focused challenge with international reach.

Constraints

  • Had three competitive brackets for applicants: single hospital, multi-hospital or hospital network/managed care organization.

  • Needed to create a forum to exchange best practices and share knowledge regarding VTE.

  • Required a tight timeline for launch.

Solution

  • Created a comprehensive marketing plan with pre-contest messaging, social media toolkit, editorial calendar and post-Challenge earned media strategy.

  • Developed logo, fact sheets, flyers and custom widget.

  • Developed a customized microsite to host the Challenge in less than 60 days.

  • Provided end-to-end challenge management, including concept rules and eligibility, timeline, registration process, FAQs and custom electronic submission form.

Constraints

  • Contest closed on January 10, 2016 with maximum of $70,000 to be awarded.

  • Received coverage of 20+ media publications with national reach.

  • Winners will be selected March 2016.