U.S. Army Recruitment Diversity Marketing and Advertising
Sensis served as part of the team of agencies that managed the U.S. Army advertising account and has worked on more than 30 recruitment advertising and marketing campaigns for the Army. We’ve provided a range of recruitment marketing services for the Army, including strategic planning, creative development, media planning and buying, social media, website design, and video production.
Our focus was on planning and executing digital campaigns that targeted prospects in the Hispanic and African-American market. This was a large and complex undertaking that mandated coordinating with other agencies on the contract, meeting ambitious recruiting goals in a difficult political environment, and reaching our audiences organically through a variety of mediums.