Providence St. Joseph
Providence St. Joseph Medical Center
Sensis developed a campaign that celebrates the humanity and drive of the tireless ER staff at Providence St. Joseph by featuring staff members publicly in stories and testimonials.
The campaign aimed to celebrate and generate awareness of the new emergency department opening with community and staff, as well as continue to reflect St. Joseph’s commitment to the community.
Sensis developed and executed both creative and PR campaigns targeting the community surrounding St. Joseph in a 5-mile radius.
For media tactics, we utilized local print, paid, and OOH media, creating media for posters, panels, and transit shelters to increase awareness of St. Joseph’s new emergency department and message of care for all.