Sensis Celebrates 25 Years of Innovative Marketing Firsts

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The Leading Cross-cultural Agency in The U.S. Brings Brands and Cultures Together Through Creative, Groundbreaking Campaigns


Los Angeles, CA - February 13, 2024 – Sensis, the largest 100% minority-owned advertising agency in the country, is proud to celebrate its 25th anniversary. Since its inception in late 1998, Sensis has been dedicated to developing innovative and impactful marketing campaigns that effectively connect brands with diverse audiences. 

Over the past quarter century, Sensis has worked with numerous clients across various industries, delivering groundbreaking campaigns and firsts. From the first Spanish language website for a major US brand (Sears, 1999) to the first LGBT digital ad campaign (Meta System, 2000), to the first national smokeless tobacco prevention campaign (FDA “Real Cost” Campaign, 2016), Sensis has helped brands engage with multicultural communities and drive business growth.

With 75% diverse leadership, and 70% diverse agency, Sensis has successfully guided brands in navigating the complexities of multicultural markets, such as the first Spanish mobile website and mobile app for a major US brand (United Healthcare,, 2010) to one of the first Latino influencer campaigns (Tadin Herbal Teas, 2014).

Additional agency firsts include:

First Chinese digital ad campaign for a major brand (Southern California Edison, 2003)

First user-generated / youth co-created campaign ( Los Angeles County Department of Public Health - 2007)

Launched ad campaign for first online-only community college, (Calbright College,  2020)

Sensis has been recognized as a leader in multicultural marketing by industry experts and has received countless awards over the last 25 years for its groundbreaking work, including the first Interactive Advertising Bureau (IAB) MIXX award under the multicultural category, a Mobile Marketing Association (MMA) award for the first click-to-call mobile campaign, which recognizes leaders and innovators in the mobile marketing industry, and several ANA Multicultural awards, a prestigious honor that recognizes the best multicultural and inclusive marketing campaigns. Sensis has also appeared on the Inc. 5000 list of fastest growing companies eleven times over the last 12 years. The agency’s commitment to excellence, creativity, and innovation has earned it a reputation as the go-to agency for brands looking to connect with diverse audiences in unexpected ways.

“As we celebrate this significant milestone as an agency, I want to express my gratitude to our clients, staff, and partners who have been instrumental in our success over the past 25 years,” said José Villa, President of Sensis. “The evolution of Sensis is truly incredible to look back on and we are excited to continue our mission in helping brands thrive in the ever-evolving media world.”

As Sensis looks ahead, the agency is excited to continue pushing the envelope with more innovative firsts. The next 25 years will continue to see an increase in the velocity of change, both in terms of technology and changing demographics, and Sensis is uniquely poised to help clients thrive in this new world.