Police woman

We help law enforcement agencies address their recruitment challenges with technology-driven advertising solutions.

It’s no secret that police departments have been struggling as of late to find recruits willing to protect and serve. Thanks to robust job markets and historically low public perceptions of the police, many talented and civic-minded candidates have turned to other opportunities instead of law enforcement. Moreover, recruiters often have to work with shoestring budgets and uninspired material as they persuade candidates to go through painfully bureaucratic hiring processes for fairly low-paying positions.

That’s why Sensis has developed a unique capability and practice to help law enforcement agencies address their recruitment challenges by leveraging decades of military recruitment experience. We are a full-service advertising agency that has refined a proven approach and model to target potential new officers and laterals from their first impressions to their first days on the force.

What We Do

We track every recruit’s hiring journey with a five-step marketing model, beginning with initial awareness, then escalating to engagement, interest, application, and eventually successful completion. By leveraging military recruitment best practices, we can provide your department with industry-leading law enforcement recruitment advertising. Our team focuses on telling your department’s unique story of service to highlight law enforcement as a career path that provides both a paycheck and a purpose.

Recruit Journey Marketing

Awareness
Engagement
Interest
Application
Success
 
 
 

Know your audience

Our strategy team combines proprietary Sensis data on millennial and Gen Z behaviors with extensive market research to generate demographic profiles of your target audiences, giving our campaign recommendations clarity and focus.

 

Pull out all the stops

By using an optimal blend of digital, traditional, and PSA media, we deliver a strong call to action to the most relevant and qualified prospects. Our cross-cultural model of marketing means our messaging reaches across multicultural audiences.

 

Keep them hooked

To retain qualified law enforcement applicants, our team provides consistent outreach and coaching to applicants via our lead nurturing platform and automated landing pages.

 

Change with the times

To minimize costs while still maximizing performance, we constantly analyze and optimize our marketing tactics during our campaigns. We also provide models that show you the complete return on investment you can expect.

CASE STUDIES

Request for More Information

To learn more about our recruitment services or law enforcement career survey, please fill out form below.

 
 
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