HOW WE’RE THINKING
Fearlessly embracing the distinct points of view of our diverse team.
We believe creativity thrives where cultures intersect. Cross-cultural insights are best gathered by diverse individuals able to look within and beyond their own experience, in service to our clients. Pulling data is but one piece. Extrapolating these into better marketing takes equal parts humility, empathy, tech savvy, and just plain smarts.
Oct
14
2021
Sensis Acquires PM3, Becomes Nation’s Largest Independent Multicultural Agency
Acquisition adds consumer brands, creative and production capabilities, and Latin American team. ATLANTA — At a time when most advertising agencies are between 82% and 85% white, cross-cultural marketing agency Sensis is now the largest...
May
5
2021
Sensis Research Reveals Boomers Keeping Active While COVID Remains a Huge Concern
The second installment of the Boomer Cultures Report examines exercise and health LOS ANGELES — COVID-19 and the high cost of health care weigh heavily on the minds of all baby boomers. Despite that, they’re trying to stay active according...
Feb
9
2021
New Sensis Research Highlights Multicultural Boomer Habits
LOS ANGELES — One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis...