HOW WE’RE THINKING
Fearlessly embracing the distinct points of view of our diverse team.
We believe creativity thrives where cultures intersect. Cross-cultural insights are best gathered by diverse individuals able to look within and beyond their own experience, in service to our clients. Pulling data is but one piece. Extrapolating these into better marketing takes equal parts humility, empathy, tech savvy, and just plain smarts.
Apr
27
2020
How Brands Can Help Those Suffering Most From Pandemic
As the U.S. continues to shelter in place, clear disparities are arising among racial and ethnic groups and their ability to work from home. The Economic Policy Institute shared startling data revealing how hard-hit African American and...
Dec
4
2019
Why Advertisers Are Underspending on the Hispanic Market
Last month I highlighted just how far off U.S. advertisers are in terms of their Hispanic ad spend. But what is behind the lowballing? According to Emarketer’s US Ad Spend 2018 Report, total U.S. ad spend will reach $111 billion in 2019...
Nov
20
2019
User Generated Content Is Dominating Hispanic Audiences
Marketers predicted that mobile would be the dominant platform moving forward and Hispanics are helping to prove them prescient. According to a PWC report, www.pwc.com/CIS, Hispanics are streaming video 26 hours per month, or seven hours...