HOW WE’RE THINKING
Fearlessly embracing the distinct points of view of our diverse team.
We believe creativity thrives where cultures intersect. Cross-cultural insights are best gathered by diverse individuals able to look within and beyond their own experience, in service to our clients. Pulling data is but one piece. Extrapolating these into better marketing takes equal parts humility, empathy, tech savvy, and just plain smarts.
May
5
2021
Sensis Research Reveals Boomers Keeping Active While COVID Remains a Huge Concern
The second installment of the Boomer Cultures Report examines exercise and health LOS ANGELES — COVID-19 and the high cost of health care weigh heavily on the minds of all baby boomers. Despite that, they’re trying to stay active according...
Feb
9
2021
New Sensis Research Highlights Multicultural Boomer Habits
LOS ANGELES — One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis...
Apr
27
2020
How Brands Can Help Those Suffering Most From Pandemic
As the U.S. continues to shelter in place, clear disparities are arising among racial and ethnic groups and their ability to work from home. The Economic Policy Institute shared startling data revealing how hard-hit African American and...