UT Extended Campus

Awareness Campaign

ut extended campus logo




Higher Education

UT Extended Campus

Extended Campus at the University of Texas engaged Sensis to build a campaign that would bring awareness of the programs and what they could do for the community through a rebranded offering to both potential students wanting to "retool or reinvent" and employers wanting to train staff. 

Earned and Social Media Campaign

Sensis focused on using earned and social media, including targeted blog posts (center’s website) and content promotion through a highly targeted social media campaign on Facebook, Twitter, and LinkedIn, as well as advertorials to help increase awareness and enrollment in UT Extended programs, such as the Medical Interpreter Program. 

We also utilized public relations tactics, including a custom press release to announce the Medical Interpreter Program in both English and Spanish and distributed the press release to 60 reporters, editors and producers in the Houston and Austin area.  

Sensis also secured a two-and-a-half-minute segment on the local NBC affiliate for the school’s new cyber defense program. The segment included an interview with the Extended Campus director.  


We leveraged video testimonials highlighting a personal success story from an Extended Campus student. Each story includes context from Dr. Art Markman and and b-roll taken at the subject's place of work