USDA APHIS

- Increase awareness of agricultural import restrictions among international and domestic travelers. 
- Reduce the number of prohibited food and plant items brought into the U.S. 
- Deliver a clear, accessible, and measurable public information campaign aligned with federal communication standards. 

- Many travelers were unaware that seemingly harmless food or plant items could carry pests or diseases harmful to U.S. agriculture. 
- The campaign targeted busy travel environments where travelers have seconds to absorb information. 
- APHIS needed to educate millions of international and domestic travelers, many with limited English proficiency, about prohibited agricultural items. 

Sensis conducted extensive research using Agricultural Quarantine Inspection Monitoring (AQIM) data to identify the highest-risk ports of entry and traveler segments. We conducted focus groups and interviews in English, Spanish, and Mandarin to gather insights into behaviors and motivations, and then used these findings to develop the “Can I Bring It?” campaign. 

Creative assets, including digital ads, airport signage, radio, print, and a multilingual website, educated travelers on what items could be safely brought into the U.S. Paid, earned, and influencer media amplified reach, while a mobile-friendly search tool empowered travelers to make informed decisions before entry.