USC Credit Union
Services
Industry
USCCU
Sensis worked with the USC Credit Union (USCCU) to develop content and videos in both English and Spanish to provide the Los Angeles community with financial education and knowledge.
Many minority groups were less likely to use financial services available due to the lack of knowledge about USCCU and about the process, purpose and terminology.
Challenges
Educate target audience on financial literacy
Appeal to target audience by addressing the intersectionality between race, gender, and economic equity
Revamp USC Credit Union’s social media content and other creative
Reframe conversation around money and banking through the lens of financial well-being as opposed to personal enrichment
Digital Outreach
Sensis utilized paid search, social, and digital video strategy, and development to communicate with the local community and minority groups in Los Angeles. For instance, we utilized organic and paid social media management, focusing on Facebook and Instagram to increase awareness and engagement.
