US Army
Recruitment Diversity Marketing and Advertising
Services
Industry
US Army
Sensis served as part of the team of agencies that managed the U.S. Army advertising account and has worked on more than 30 recruitment advertising and marketing campaigns for the Army.
We’ve provided a range of recruitment marketing services for the Army, including strategic planning, creative development, media planning and buying, social media, website design, and video production.
Our campaigns for the Army recruiting campaign have involved reaching hard-to-reach audiences such as Army Special Missions, Hispanics, African-Americans, and individuals with specific skills such as chaplains, lawyers (JAG), and Arabic translators.
This has been a large and complex undertaking, requiring working with the other agencies on the contract, meeting ambitious recruiting goals in a difficult political environment, and reaching the individuals in our audience using media that is organic to them and speaks to them on an individual level.
Recruitment marketing services provided have included:
Website Design
Direct Mail
Creative Development
Media Planning
Account Planning
Social Media
Multicultural Marketing
Video Production
Collateral Development
Media Buying
Strategic Planning
Analytics