Seagram's

Sensis worked to expand Seagram’s Escapes Flavored Coolers general market campaign by targeting the Hispanic market​. We developed creative messaging for a nationwide campaign promoting Seagram’s to a greater audience​

We transcreated the general market tagline of “Keep It Colorful” to “VIVE A COLOR”, or “Live in color” (back translation)”, and “SIP HAPPINESS” to “SABE A HAPPINESS” to emphasize the quick-release enjoyment each cooler provides, while connecting emotionally with the audience​.