Creative Development & Transcreation
Sensis worked to expand Seagram’s Escapes Flavored Coolers general market campaign by targeting the Hispanic market. We developed creative messaging for a nationwide campaign promoting Seagram’s to a greater audience
We transcreated the general market tagline of “Keep It Colorful” to “VIVE A COLOR”, or “Live in color” (back translation)”, and “SIP HAPPINESS” to “SABE A HAPPINESS” to emphasize the quick-release enjoyment each cooler provides, while connecting emotionally with the audience.
Developed multiple transcreations for brand extensions as Seagram’s Spiked and Cocktails to connect with multicultural audiences. We collaborated with AA Agency to develop cohesive messaging for the benefit of the main brand.