Rebrand and Website
IAC Best Computer Hardware Website
Scale Computing hired Sensis to undertake a research-based brand refresh and web development of the company and reposition the company to support its rapid market growth.
We were challenged to:
Create a contemporary-feeling brand that honors Scale’s heritage and communicates the company’s products, values and philosophy.
Evolve Scale’s existing branding in a way that resonates with core customers and portrays brand as both evolutionary and practical-minded.
Help Scale stand on its own in a crowded marketplace.
Grounded in Data
Sensis undertook an exhaustive discovery, research and strategy exercise to develop the new Scale Computing brand platform by means of a brand audit, competitive analysis, and social media listening exercise.
Sensis also conducted over 20 stakeholder interviews and fielded an online survey among current and past customers, prospective customers, management, employees, and industry analysts.
Rebrand & Redesign
Sensis built the new brand platform and identity on a new brand positioning, communicating a commitment to both technical innovation and solving real, human problems. We executed a logo refresh, new taglines, and new creative templates to guide the production of corporate branding materials, as well as a comprehensive website redesign to support additional functionality, key integrations, and provide the company with a scalable platform for marketing growth