Santa Ana Police Department
Recruitment Campaign
Services
Industry
Santa Ana Police Department
The Santa Ana Police Department (SAPD) selected Sensis to implement a recruitment campaign, driving qualified leads and lateral transfers into the Santa Ana Police Department. Sensis centered the campaign around the tough questions about the challenges faced by police officers, honoring the SAPD’s challenging work and celebrating the unmistakable character, integrity, honesty, and professionalism of its officers.
Sensis developed and implemented a multimedia marketing campaign, which included development and execution of outdoor, print, digital (display, paid search), social media content (LinkedIn, Facebook, Twitter), and a web page to drive qualified leads. In addition, Sensis leveraged several recruitment advertising partners that enhanced the SAPD’s digital/print presence and increased awareness of available career opportunities to drive qualified applications. Online recruitment partners included Glassdoor, Monster, and LinkedIn.
Through our recruitment efforts, we helped build trust between the Santa Ana community and law enforcement, positioning SAPD officials as “community guardians.” By leveraging recruitment partners, we increased awareness of career opportunities. Our campaign efforts drove 37 new hires to join the SAPD, at a total cost of $3,242 per new hire.
