Reading Partners
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Reading Partners
Sensis partnered with Reading Partners, a national literacy education nonprofit, to create an inspiring integrated marketing campaign to drive awareness and engagement among prospective volunteers.
Challenges
Increase awareness of Reading Partners.
Identify and target prospective volunteers.
Overcome volunteer hesitation to return to tutoring following the remote learning environment of the pandemic.
Sensis launched an integrated advertising campaign to jumpstart AmeriCorps volunteer sign-ups through targeted engagement.
Sensis developed and launched tactics for social media, digital display, and digital video targeted to male and multicultural students and recent grads able to commit to a year-long placement with AmeriCorps.
We collaborated with Reading Partners to optimize Google grant allocations in search and in social media.
Our team provided detailed performance reporting, round-the-clock updates, and support with analytics and website design.
The campaign consistently outperformed on key indicators of interest, doubling benchmarks on competitive platforms during an over-saturated advertising season.
