Customer Acquisition Media Campaign
OneWest Bank partnered with Sensis to encourage Southern Californians with investable assets to take advantage of their current promotional rate on their Certificate of Deposit (CD).
Integrated Ad Campaign
We developed an integrated digital & traditional ad campaign (digital + print + direct mail) including an innovative Tap-to-Map unit where users could instantly navigate to the closest OneWest Bank branch. Our campaign generated 1,230 map engagements and user navigations to local branches, far exceeding their CD deposit goals.