AltaMed

AltaMed Brand & Open Enrollment

Since 2016, Sensis has been the Agency of Record to AltaMed Health Services, the nation’s largest Federally Qualified Health Center community clinic chain, with 46 locations in Los Angeles and Orange County. Sensis was hired to generate greater awareness of AltaMed and its brand positioning as well as to increase enrollment among audiences in the key geographies across the state of California.

Challenges

Break the negative perceptions of AltaMed as a niche healthcare provider only for Latinos, the poor, and the elderly, and establish a unified vision of AltaMed as a world-class health service open to all.

Generate greater awareness of AltaMed particularly among those eligible for Medicare during the open enrollment window to generate prospective leads.

Keep up with the company’s aggressive expansion into Hispanic communities in LA and Orange Counties, ensuring all messaging was firmly multicultural.

Brand Awareness Outcomes

#2 in aided & unaided general market awareness in LA DMA

70% Aided Awareness among Latinos

Growth across all key indices (including trust, seen as successful, leader in care, high quality doctors, nurses & staff)

89% likely to recommend AltaMed

All efforts began with robust quantitative and qualitative consumer and stakeholder research, user journey mapping and analysis of patient experience. The garnered insights resulted in the integrated “Grow Healthy” brand campaign, reintroducing AltaMed as a network, serving you at any stage of your life, right in your community.

Media tactics included TV, out-of-home, digital, paid search and extensive social media – with weighting toward Hispanic media. To this day, TV remains the number one source of awareness of all available media platforms.