BOOMERS CULTURES REPORT
Exercise & Health
Wave 2 research looks at exercise and health trends among the boomer population and how cultural forces, as well as COVID-19, have impacted them.
REPORT TOPICS
BOOMERS CULTURES REPORT
COVID-19
The Covid-19 pandemic has altered every-day life for most Americans. Sensis was able to take a snapshot of Boomers' before the first case was reported in the United States, and again in July 2020 during the summer surge.
BOOMERS CULTURES REPORT
Exercise & Health
COVID-19 and the high cost of health care weigh heavily on the minds of baby boomers. Despite that, they’re trying to stay active according to the second installment of the Boomer Cultures Report.
BOOMERS CULTURES REPORT
Home & Family
BOOMERS CULTURES REPORT
Purchasing Behavior
BOOMERS CULTURES REPORT
Media & Technology
BOOMERS CULTURES REPORT
Retirement Planning
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METHODOLOGY
The data in this report is based on two surveys conducted November 2019 and July 2020 among a national sample of US adult Boomers (born between 1946 and 1964). The online survey was conducted in English and oversampled for race and ethnicity. The data for each survey was weighted by race to provide nationally representative estimates of Boomers.
