BOOMERS CULTURES REPORT

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Report Release 1

COVID-19

Continuing our groundbreaking Hispanic Millennial Project and We Are Gen Z studies, Sensis is proud to release our newest generational research program focused on seniors – The Boomer Cultures Report.

REPORT TOPICS

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COVID-19

BOOMERS CULTURES REPORT

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Report Release 1

COVID-19

The Covid-19 pandemic has altered every-day life for most Americans. Sensis was able to take a snapshot of Boomers' before the first case was reported in the United States, and again in July 2020 during the summer surge.

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Exercise & Health
Coming in March

BOOMERS CULTURES REPORT

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Report Release 2

Exercise & Health

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Home & Family
Coming in May

BOOMERS CULTURES REPORT

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Report Release 3

Home & Family

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Purchasing Behavior
Coming in July

BOOMERS CULTURES REPORT

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Report Release 4

Purchasing Behavior

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Media & Technology
Coming in September

BOOMERS CULTURES REPORT

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Report Release 5

Media & Technology

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Retirement Planning
Coming in October

BOOMERS CULTURES REPORT

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Report Release 6

Retirement Planning

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HAVE A QUESTION OR WANT TO DISCUSS THE RESEARCH?

Contact boomers@sensisagency.com

METHODOLOGY

The data in this report is based on two surveys conducted November 2019  and July 2020 among a national sample of US adult Boomers (born between 1946 and 1964). The online survey was conducted in English and oversampled for race and ethnicity. The data for each survey was weighted by race to provide nationally representative estimates of Boomers.  

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