BOOMERS CULTURES REPORT
Retirement Planning
Wave 6 looks at our research on boomers and their attitudes and preferences related to retirement.
REPORT TOPICS
BOOMERS CULTURES REPORT
COVID-19
The Covid-19 pandemic has altered every-day life for most Americans. Sensis was able to take a snapshot of Boomers' before the first case was reported in the United States, and again in July 2020 during the summer surge.
BOOMERS CULTURES REPORT
Exercise & Health
COVID-19 and the high cost of health care weigh heavily on the minds of baby boomers. Despite that, they’re trying to stay active according to the second installment of the Boomer Cultures Report.
BOOMERS CULTURES REPORT
Home & Family
There is a point of tension among boomers as it relates to concern over becoming a burden to their families. We examined how different ethnic groups responded to the question about being a burden.
BOOMERS CULTURES REPORT
Purchasing Behavior
Boomers are willing to shop online but don't necessarily prefer it.
BOOMERS CULTURES REPORT
Media & Technology
Boomers' use of social media declined from 2019 to 2020, with 18% saying they use social media to find out about events in 2020, compared to 27% in 2019.
BOOMERS CULTURES REPORT
Retirement Planning
More than half of boomers (58%) reported being not worried or somewhat not worried about retirement in 2020 compared to 42% in 2019. One in five boomers (22%) were neither worried nor not worried.
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METHODOLOGY
The data in this report is based on two surveys conducted November 2019 and July 2020 among a national sample of US adult Boomers (born between 1946 and 1964). The online survey was conducted in English and oversampled for race and ethnicity. The data for each survey was weighted by race to provide nationally representative estimates of Boomers.
