Sensis Bureau

During November’s UPCEA Marketing and Enrollment Management Seminar (MEMS) in Long Beach, California our team at SensisEdu surveyed marketing and enrollment management leaders there on higher education marketing and emerging trends. Our...

What does it mean to be cross-cultural? The broadest definition from Dictionary.com defines the term as an adjective: combining, pertaining to, or contrasting two or more cultures or cultural groups. Globally, the concept focuses on...

The annual Ad Age Hispanic Fact Pack just came out and it provides an interesting snapshot of the Hispanic market in the U.S. Aside from celebrating the best Hispanic advertising work and the top players in the industry, there are always...

We’re halfway into 2017 and the Hispanic marketing industry is in a funk. Everyone I talk to, from Hispanic agency principals to Spanish-language media executives keep telling me the same thing — the rest of the economy may be humming, but...

Like so many other industries, higher education is facing major existential challenges. Among the biggest issues raising questions around the fundamental model of colleges and universities include: Reduced revenue driven by flat/declining...

Last month, a debate broke out online between Jeffrey Bowman of Reframe: The Brand and the Association of Hispanic Advertising Agencies (AHAA) over the relevance of total market vs. multicultural marketing. After posting an article...

This year’s Super Bowl ads brought to light the role advertising plays in our cultural discourse. As I discussed in a recent NPR interviewon the controversy over Super Bowl ads from Budweiser and 84 Lumber, advertising is both a reflection...

It’s December, so let’s take a stab at some predictions for 2017. I put together the following list for all those who work in or around Hispanic marketing. Some of these predictions probably won’t surprise you. Some will. And some – if...

There is a big reason why marketers have spent the last five years obsessed with Millennials – the numbers. Millennials total 75.4 million and have overtaken Baby Boomers as America’s largest generation. The business community is also...

Last week, an object lesson in health care marketing and branding nearly escaped notice outside of HIV/AIDS circles. Those of us building brands in this therapeutic area now know that the so-called “Patient Zero” was not the source of the...