Sensis Bureau

We’re halfway into 2017 and the Hispanic marketing industry is in a funk. Everyone I talk to, from Hispanic agency principals to Spanish-language media executives keep telling me the same thing — the rest of the economy may be humming, but...

Like so many other industries, higher education is facing major existential challenges. Among the biggest issues raising questions around the fundamental model of colleges and universities include: Reduced revenue driven by flat/declining...

Last month, a debate broke out online between Jeffrey Bowman of Reframe: The Brand and the Association of Hispanic Advertising Agencies (AHAA) over the relevance of total market vs. multicultural marketing. After posting an article...

This year’s Super Bowl ads brought to light the role advertising plays in our cultural discourse. As I discussed in a recent NPR interviewon the controversy over Super Bowl ads from Budweiser and 84 Lumber, advertising is both a reflection...

It’s December, so let’s take a stab at some predictions for 2017. I put together the following list for all those who work in or around Hispanic marketing. Some of these predictions probably won’t surprise you. Some will. And some – if...

There is a big reason why marketers have spent the last five years obsessed with Millennials – the numbers. Millennials total 75.4 million and have overtaken Baby Boomers as America’s largest generation. The business community is also...

Last week, an object lesson in health care marketing and branding nearly escaped notice outside of HIV/AIDS circles. Those of us building brands in this therapeutic area now know that the so-called “Patient Zero” was not the source of the...

This month, I had the opportunity to both attend the ANA Multicultural Conference and participate in the launch of the We Are Gen Z Report. It was an interesting intersection of where cultural marketing is today and where I think it’s...

Most marketers view their role as driving demand, either via upper funnel branding and awareness activities or lower funnel direct response, sales and retention activities. Advertising is generally viewed as one of the primary tools to...

A MediaPost op-ed by Luciana Gomez ignited a conversation within the Hispanic marketing industry regarding the relevance of Hispanic ad agencies. Gomez’s piece opined that Hispanic agencies are experiencing stunted growth for a number of...