Sensis Bureau

The rapid growth of streaming video and OTT services led by Netflix, Hulu and Amazon’s Prime Video have changed the way we consume video. However, the industry is starting to get crowded and subscriber growth is peaking on leading...

Marketing is the one of the most fundamental functions within an organization. When done correctly it has the ability to rally people around a cause, move people toward a product or service, or change perceptions about an organization. But...

Merriam-Webster defines multicultural: Of, relating to, reflecting, or adapted to diverse cultures In the context of marketing, multicultural is generally accepted as the practice of marketing to one or more audiences of a specific...

Agency has a successful track record with campaigns curbing tobacco use among teens LOS ANGELES — Sensis, a cross-cultural marketing agency driving behavior change, has been retained by the Los Angeles City Attorney Mike Feuer’s office to...

Latinx millennials can’t get enough of Netflix. According to a recent report by Horowitz’s Focus Latino: The Media Landscape 2019 Report, Latinx millennials are spending 34% of their streaming time on Netflix or three of every 10 hours...

To stay competitive in today’s global market, marketing firms should have a broad, far-reaching vision. Sensis founder Jose Villa shares how he grew his firm into an integrative, full service marketing agency, and why companies should be...

In today’s crowded media environment, content platforms have been driving creative, rather than the other way around. Sensis Group Creative Director Javier San Miguel believes we should return to our more conceptual past to focus on the...

George Washington University’s College of Professional Studies (CPS) was in a pinch. Enrollment was down, staff was turning over and a quarter of their courses were at risk for elimination. It needed to focus its marketing efforts but didn...

Search for “diversity and innovation” and you will get page after page of articles on the correlation between the two. Different industries are trying new ways to push for diversity to spark innovation. The Austin Business Journal recently...