Sensis Bureau

Merriam-Webster defines multicultural: Of, relating to, reflecting, or adapted to diverse cultures In the context of marketing, multicultural is generally accepted as the practice of marketing to one or more audiences of a specific...

Latinx millennials can’t get enough of Netflix. According to a recent report by Horowitz’s Focus Latino: The Media Landscape 2019 Report, Latinx millennials are spending 34% of their streaming time on Netflix or three of every 10 hours...

In today’s crowded media environment, content platforms have been driving creative, rather than the other way around. Sensis Group Creative Director Javier San Miguel believes we should return to our more conceptual past to focus on the...

To stay competitive in today’s global market, marketing firms should have a broad, far-reaching vision. Sensis founder Jose Villa shares how he grew his firm into an integrative, full service marketing agency, and why companies should be...

George Washington University’s College of Professional Studies (CPS) was in a pinch. Enrollment was down, staff was turning over and a quarter of their courses were at risk for elimination. It needed to focus its marketing efforts but didn...

Search for “diversity and innovation” and you will get page after page of articles on the correlation between the two. Different industries are trying new ways to push for diversity to spark innovation. The Austin Business Journal recently...

LOS ANGELES — Sensis, the cross-cultural marketing agency driving behavior change, is among the leading service providers in Los Angeles according to a recent report by Clutch. Sensis ranked ninth among local advertising and marketing...

During November’s UPCEA Marketing and Enrollment Management Seminar (MEMS) in Long Beach, California our team at SensisEdu surveyed marketing and enrollment management leaders there on higher education marketing and emerging trends. Our...