Sensis Bureau

The second installment of the Boomer Cultures Report examines exercise and health LOS ANGELES — COVID-19 and the high cost of health care weigh heavily on the minds of all baby boomers. Despite that, they’re trying to stay active according...

LOS ANGELES — One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis...

As the U.S. continues to shelter in place, clear disparities are arising among racial and ethnic groups and their ability to work from home. The Economic Policy Institute shared startling data revealing how hard-hit African American and...

Last month I highlighted just how far off U.S. advertisers are in terms of their Hispanic ad spend. But what is behind the lowballing? According to Emarketer’s US Ad Spend 2018 Report, total U.S. ad spend will reach $111 billion in 2019...

Marketers predicted that mobile would be the dominant platform moving forward and Hispanics are helping to prove them prescient. According to a PWC report, www.pwc.com/CIS, Hispanics are streaming video 26 hours per month, or seven hours...

According to the National Women’s Law Center, Latinas earn only 53 cents for every dollar a non-Hispanic white male earns. This disparity equates to more than a $1 million difference in earnings over a lifetime of employment! The good news...

Have you evaluated your Hispanic advertising spend lately? As we approach the biggest shopping period of the year and the corporate cycle when most ad dollars are planned for the coming year, we know that this key group of shoppers is...

The rapid growth of streaming video and OTT services led by Netflix, Hulu and Amazon’s Prime Video have changed the way we consume video. However, the industry is starting to get crowded and subscriber growth is peaking on leading...

Marketing is the one of the most fundamental functions within an organization. When done correctly it has the ability to rally people around a cause, move people toward a product or service, or change perceptions about an organization. But...

Merriam-Webster defines multicultural: Of, relating to, reflecting, or adapted to diverse cultures In the context of marketing, multicultural is generally accepted as the practice of marketing to one or more audiences of a specific...