Sensis Bureau

Last month I highlighted just how far off U.S. advertisers are in terms of their Hispanic ad spend. But what is behind the lowballing? According to Emarketer’s US Ad Spend 2018 Report , total U.S. ad spend will reach $111 billion in 2019...

According to the National Women’s Law Center, Latinas earn only 53 cents for every dollar a non-Hispanic white male earns. This disparity equates to more than a $1 million difference in earnings over a lifetime of employment! The good news...

Marketers predicted that mobile would be the dominant platform moving forward and Hispanics are helping to prove them prescient. According to a PWC report, www.pwc.com/CIS , Hispanics are streaming video 26 hours per month, or seven hours...

Have you evaluated your Hispanic advertising spend lately? As we approach the biggest shopping period of the year and the corporate cycle when most ad dollars are planned for the coming year, we know that this key group of shoppers is...

The rapid growth of streaming video and OTT services led by Netflix, Hulu and Amazon’s Prime Video have changed the way we consume video. However, the industry is starting to get crowded and subscriber growth is peaking on leading...

Marketing is the one of the most fundamental functions within an organization. When done correctly it has the ability to rally people around a cause, move people toward a product or service, or change perceptions about an organization. But...

Agency has a successful track record with campaigns curbing tobacco use among teens LOS ANGELES — Sensis, a cross-cultural marketing agency driving behavior change, has been retained by the Los Angeles City Attorney Mike Feuer’s office to...

Merriam-Webster defines multicultural : Of, relating to, reflecting, or adapted to diverse cultures In the context of marketing, multicultural is generally accepted as the practice of marketing to one or more audiences of a specific...

Latinx millennials can’t get enough of Netflix. According to a recent report by Horowitz’s Focus Latino: The Media Landscape 2019 Report , Latinx millennials are spending 34% of their streaming time on Netflix or three of every 10 hours....

To stay competitive in today’s global market, marketing firms should have a broad, far-reaching vision. Sensis founder Jose Villa shares how he grew his firm into an integrative, full service marketing agency, and why companies should be...