Sensis Bureau

Acquisition adds 24 employees and expands Sensis’ footprint in Washington, D.C. Washington, D.C., February 13, 2023 – Sensis, the largest and most diverse 100% minority-owned advertising agency in the country, is excited to announce their...

Sensis, the largest minority-owned cross-cultural agency in the country, has made the Inc 5000 list of fastest-growing private companies in the U.S. with three-year revenue growth of 129 percent. This is the tenth year that Sensis has made...

Acquisition adds consumer brands, creative and production capabilities, and Latin American team. ATLANTA — At a time when most advertising agencies are between 82% and 85% white, cross-cultural marketing agency Sensis is now the largest...

The second installment of the Boomer Cultures Report examines exercise and health LOS ANGELES — COVID-19 and the high cost of health care weigh heavily on the minds of all baby boomers. Despite that, they’re trying to stay active according...

LOS ANGELES — One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis...

As the U.S. continues to shelter in place, clear disparities are arising among racial and ethnic groups and their ability to work from home. The Economic Policy Institute shared startling data revealing how hard-hit African American and...

Last month I highlighted just how far off U.S. advertisers are in terms of their Hispanic ad spend. But what is behind the lowballing? According to Emarketer’s US Ad Spend 2018 Report, total U.S. ad spend will reach $111 billion in 2019...

According to the National Women’s Law Center, Latinas earn only 53 cents for every dollar a non-Hispanic white male earns. This disparity equates to more than a $1 million difference in earnings over a lifetime of employment! The good news...

Marketers predicted that mobile would be the dominant platform moving forward and Hispanics are helping to prove them prescient. According to a PWC report, www.pwc.com/CIS, Hispanics are streaming video 26 hours per month, or seven hours...

Have you evaluated your Hispanic advertising spend lately? As we approach the biggest shopping period of the year and the corporate cycle when most ad dollars are planned for the coming year, we know that this key group of shoppers is...