Sensis Named Agency of Record for Chef Merito Specialty Foods and Seasonings
The agency will create a comprehensive integrated campaign for the brand
LOS ANGELES — Sensis, an integrated cross-cultural marketing agency, has been selected as agency of record to create a comprehensive marketing campaign for the Chef Merito brand of spices, seasonings, batters, breadings and marinades.
Los Angeles-based Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California. The agency will create a strategic framework for a comprehensive campaign that includes creative development, media planning and buying across all channels, including digital, social media, earned media and content creation.
“This is such a well-loved brand and we appreciate being entrusted with the stewardship of everything Chef Merito stands for,” Sensis founder and Chief Strategy Officer José Villa said. “More people are eating at home more frequently creating a great opportunity to introduce them to all the ways Chef Merito can enhance their favorite home-cooked meals.”
Founded in 1985, Chef Merito has been creating, producing and distributing seasonings, spices and blends to help enhance the flavor of a variety of dishes – from authentic Latin cuisine to American classics. Their portfolio also includes breading mixes, batters and marinades for families, retailers, distributors and institutional customers throughout the U.S. and in key cities in Baja California.
“Sensis immediately felt a part of the Chef Merito family from the moment we met. They understood our brand, our customers, our culture and our core values,” Marketing Director Lauren Corugedo said. “As we dive into the development of creating a strong strategic marketing campaign for Chef Merito, I am fully confident that Sensis will help us successfully share the brand story and most importantly, the flavors we love with even more families at the dinner table, helping them create delicious memories.”
Sensis is an integrated cross-cultural marketing agency. We connect brands with people, through meaningful marketing that builds sustainable demand. Our cross-cultural model combines Hispanic, African American, and Asian market expertise to inform all our work. We are a strategy-led agency built around robust research and insights. Our integrated capabilities – both culturally and tactically – are a solution to a fragmented media landscape and a reflection of the cultural fusion of the U.S. Sensis works across several industries with a focus on health care, financial services, CPG, education, and energy. Based in Los Angeles, Sensis has offices in Washington D.C., Atlanta, and Austin, Texas. Agency clients include AT&T, the U.S. Army, Sempra Energy, AltaMed, Texas Tech University, the CDC, and Calbright College.
About Chef Merito
At Chef Merito we create, produce, and distribute seasonings, spices, and blends to enhance the flavor of every dish—from authentic Latin cuisine to good ‘ole American classics. We also provide specialty foods like breading mixes, batters, and marinades to families, retailers, distributors, and institutional customers throughout the U.S. and in key cities in Baja California. You see, we LOVE food. That’s why, for over three decades, we’ve spent countless hours perfecting our recipes so you and your family can enjoy a kick of flavor in every bite. What will you cook up next with Chef Merito in your kitchen?