Los Angeles, CA (October 19, 2017)— Sensis, a cross-cultural marketing agency with offices in Los Angeles, Washington, D.C., Austin, and Atlanta, has been named Agency of Record for Auto Club Speedway, Southern California’s premier motorsports facility.

The creative, media buying, and digital agency is tasked with handling creative, brand strategy, media planning and buying for the Speedway, with the assignment encompassing TV, radio, website, digital display, and collateral design.

“We are proud to partner with the Auto Club Speedway in developing and launching an integrated cross-cultural campaign that will attract a younger, more diverse audience to the premier NASCAR event in California, the Auto Club 400,” said Sensis president and chief strategy officer Jose Villa.

Sensis continues to expand its portfolio of clients with new, exciting engagements within the public and private sectors.

“We are excited to partner with Sensis,” said Auto Club Speedway president Dave Allen. “We were impressed with their passion and creativity and look forward to their team raising the bar on innovation within our industry.

Through useful, digitally relevant content, Sensis creates experiences that drive consumer action across cultures.

In addition to its integrated advertising core, Sensis offerings include specialty practices SensisHealth and SensisChallenges.