WE CREATE MARKETING THAT LOOKS BEYOND CULTURAL BOXES.
People don't live in strict ethnic categories. We're also driven by broader cultures around us.
These affect how we think, act and interact.
Culture crosses cultures.
This creates opportunities for making better connections between organizations and people—through fully integrated cross-cultural marketing.
HOW WE'RE THINKING
Boomer Cultures Report
. . .
A unique, national study that examines how boomers (1946-1964) are dealing with the world around them, with a never-before-seen emphasis on multicultural boomers.
We Are Gen Z Report
. . .
A first-of-its-kind analysis of the attitudes and behaviors of the cross-cultural generation born between 1995 and 2015.
OUR LATEST HEADLINES
Oct
14
2021
Sensis Acquires PM3, Becomes Nation’s Largest Independent Multicultural Agency
Acquisition adds consumer brands, creative and production capabilities, and Latin American team. ATLANTA — At a time when most advertising agencies are between 82% and 85% white, cross-cultural marketing agency Sensis is now the largest...
May
5
2021
Sensis Research Reveals Boomers Keeping Active While COVID Remains a Huge Concern
The second installment of the Boomer Cultures Report examines exercise and health LOS ANGELES — COVID-19 and the high cost of health care weigh heavily on the minds of all baby boomers. Despite that, they’re trying to stay active according...
Feb
9
2021
New Sensis Research Highlights Multicultural Boomer Habits
LOS ANGELES — One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis...