For advertising to work, it must push the right cultural buttons.
But culture isn’t merely defined by ethnicity, it’s also framed by everything else around us:
And that affects how we think, act and interact.
Culture crosses cultures.
Understanding how this drives behavior change is at the core of our full-service advertising work.
THINGS WE’VE LEARNED
We Are Gen Z Report
. . .
A first-of-its-kind analysis of the attitudes and behaviors of the cross-cultural generation born between 1995 and 2015.
Hispanic Millennial Project
. . .
An innovative research initiative on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non-Hispanic millennials as well as their older Hispanic (35+) counterparts.
OUR LATEST HEADLINES
Dec
4
2019
Why Advertisers Are Underspending on the Hispanic Market
Last month I highlighted just how far off U.S. advertisers are in terms of their Hispanic ad spend. But what is behind the lowballing? According to Emarketer’s US Ad Spend 2018 Report , total U.S. ad spend will reach $111 billion in 2019...
Nov
20
2019
Are Higher Ed Institutions Making the Most of Latina Entrepreneurs?
According to the National Women’s Law Center, Latinas earn only 53 cents for every dollar a non-Hispanic white male earns. This disparity equates to more than a $1 million difference in earnings over a lifetime of employment! The good news...
Nov
20
2019
User Generated Content Is Dominating Hispanic Audiences
Marketers predicted that mobile would be the dominant platform moving forward and Hispanics are helping to prove them prescient. According to a PWC report, www.pwc.com/CIS , Hispanics are streaming video 26 hours per month, or seven hours...