L.A. Streetcar, Inc. wanted to rally public and private support for a new Los Angeles streetcar system. Our concept shows what happens when opposite ends of Downtown LA "connect" via streetcar.
A feature in the website allows users to view the various proposed alignment options for the streetcar, including all relevant landmarks along the way. Users can then vote for their favorite alignment.
Absent an actual streetcar design (none exists yet), we had to update the existing website's look and feel with a fresh, modern approach that also communicated the notion of a "clean energy" vehicle fleet.