Gloria Johnson Director of Business Development
T 213.341.0171 x737Sean Wood
KGBTexas Public Relations / Advertising
FEMA asked us to redesign their Ready.gov site to provide a more intuitive structure and organization of its extensive content as well as accomodate for the continual updating of subject matter, campaigns, and events.
By analyzing the entire content inventory we were able to create a consistent series of page layouts and styles with a diverse yet logical hierarchy that could easily be repurposed throughout the site.
Wireframes identify how to clearly display vast content and stipulate best practices for user engagement
An explicit user flow guides the audience to destination landing pages
The content strategy for Ready.gov produced clearly defined destination pages where users can focus on important and often essential subject matter.