Hispanic

Sep 22

Hispanic Facts in 2017

By Jose Villa

The annual Ad Age Hispanic Fact Pack just came out and it provides an interesting snapshot of the Hispanic market in the U.S.

Jul 28

The “Trump/Total Market” Hispanic Slump

By Jose Villa

We’re halfway into 2017 and the Hispanic marketing industry is in a funk. Everyone I talk to, from Hispanic agency principals to Spanish-language media executives keep telling me the same thing — the rest of the economy may be humming, but spending on Hispanic marketing is stagnant.

Jun 26

Why Higher Education Depends on the Hispanic Market

By Jose Villa

Like so many other industries, higher education is facing major existential challenges. Among the biggest issues raising questions around the fundamental model of colleges and universities include:

Mar 02

A Critical Moment for Hispanic Advertising

By Jose Villa

This year’s Super Bowl ads brought to light the role advertising plays in our cultural discourse.

Dec 22

Hispanic Marketing Predictions for 2017

By Jose Villa

It’s December, so let’s take a stab at some predictions for 2017. I put together the following list for all those who work in or around Hispanic marketing. Some of these predictions probably won’t surprise you. Some will.  And some – if they come to fruition – will be game changers.

Nov 28

Millennials and Gen Z are the Hispanic Market

By Jose Villa

There is a big reason why marketers have spent the last five years obsessed with Millennials – the numbers. Millennials total 75.4 million and have overtaken Baby Boomers as America’s largest generation. The business community is also starting to pay attention to the next generation, Gen Z.

Sep 27

Effective Hispanic Advertising that Drives Behavior Change

By Jose Villa

Most marketers view their role as driving demand, either via upper funnel branding and awareness activities or lower funnel direct response, sales and retention activities. Advertising is generally viewed as one of the primary tools to drive consumer demand.

Aug 25

The Obsolete Hispanic Ad Agency

By Jose Villa

A MediaPost op-ed by Luciana Gomez ignited a conversation within the Hispanic marketing industry regarding the relevance of Hispanic ad agencies.

May 26

The Social and Mobile World of Hispanic Millennials

By Jose Villa

Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept in using technology in their daily lives and staying connected to the world around them.

Mar 24

It’s Dangerous to Ignore the Impact of Hispanic Millennials

By Jose Villa

The “millennial experts” of today have replaced the “social media experts” of the previous decade. This new cottage industry is driven by demand from large organizations and brands that are still trying to figure out how to make the millennial market work for them.