The advertising business looks very different to an LA-raised Cuban American educated at Harvard and Wharton. For the past decade, José Villa has leapt ahead of industry peers by successfully launching companies poised to capitalize on the explosive multicultural population and its indelible relationship with interactive advertising.

In 1998, José founded Sensis as a Web development firm, growing it into a full-service digital-centric ad agency managing digital marketing initiatives for powerhouse clients, including the U.S. Army, United Healthcare and Sempra Energy. Under José’s direction, Sensis has grown into an award-winning firm that earned a 2008 and 2009 spot in the prestigious Inc. 500 ranking of America’s fastest growing private companies and a No. 2 ranking on Hispanic Business’ list of fastest growing Hispanic-owned companies.

As an impassioned champion of multicultural advertising and interactive strategies, José’s official blog, www.ThinkMulticultural.com, analyzes the latest trends in multicultural digital marketing. In addition, José shares his forward-thinking approach to advertising nationwide through a series of speaking engagements addressing advertising, mobile marketing and social media in the general and multicultural markets. You can also follow him on Twitter @jrvilla.

Previous Speaking Engagements
• Ad:tech Miami
• BlogWorld Expo
• Direct Marketing Association DM Days New York
• Government 2.0 LA
• Hispanic Marketing Midwest Conference
• Multicultural Media Expo
• Public Relations Society of America
• Social Media for Government
• Social Media for Healthcare

Upcoming Speaking Engagements
Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference: April 6 - 8, 2011


Potential Speaking Topics
• Proven social media strategies (with case studies).
• Government 2.0.
• Developing effective digital strategies.
• The creation and use of Web personas.
• Entering the interactive multicultural advertising market.
• Cost-effective marketing strategies to reach growing U.S. Hispanic community.
• Hispanic social media (with case studies).
• Usability studies — why they work and when to use them.

Potential Speaking Abstracts
Using social media to improve SEO
The explosive growth of the blogosphere and social media in the last few years is undeniable. By the most conservative estimates, there are currently more than 112.5 million blogs on the Web. The escalation in popularity of these sites signifies an important trend for companies, namely a marked shift away from traditional news sources. As a result, the blogosphere represents a vibrant online community of traditionally well-educated people seeking, sharing and promoting information.

This session will provide conference attendees with an overall view of the social media arena and specific strategies advertisers can use to capitalize on this trend to improve their SEO. Session attendees will learn:

• Who is visiting blogs and how to track them
• Strategic ways to reach and influence this powerful online community
• How social media can improve your SEO
• Why you should care about Digg and Delicious

Targeting Hispanics through SMM
U.S. Hispanics increased their use of social networking sites like Facebook and My Space by 200 percent in 2006, according to Forrester Research. And U.S. Hispanic teens, a demographic projected to grow 62 percent by 2020, are adopting social networking even faster, making community-based advertising one of the most promising strategies to reach this influential demographic. Session attendees will learn the ins and outs of social media marketing through a successful case study (with results) of how U.S. Hispanics were reached through CPM placements, seeded viral content and user-generated content on social networks.

A multicultural investment
As the economy struggles, the first thing advertisers trim is their multicultural advertising budgets. However, companies that have invested significant resources to establish strong brands with these audiences — and those that should — risk big losses if they drastically reduce their brand investments.

An economic downturn is a natural time to focus on core strategies. If multicultural audiences are a part of your target demographic, then now is the time to invest. By using a strategic and targeted approach, you can successfully reach and influence these prominent online users in a more effective manner than general market advertising, resulting in a strong ROI and a new group of brand ambassadors for your organization or product.

Session features current data, successful case studies and a powerful look of the current state of multicultural marketing and how general market digital strategies can be retooled to successfully target Hispanics, African Americans, Asian Americans and the GLBT population.

Presenter Contact Information
Phone: (213) 341-0171 ex. 708
E-mail: jrvilla@sensisagency.com

Speaker References
Richard Aguilar
President and CEO
Aguilar Productions
O: 651.665.0633
C: 651.276.6985
richardaguilar@qwest.net