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New Research on Generation Z Health: From Eating Habits to Sex

Thursday, September 7, 2017

Sensis, the cross-cultural agency driving behavior change, and ThinkNow Research will unveil the third wave of the We Are GenZ Report during a Facebook LIVE event on Aug. 16 at 10 a.m. PT. The third wave, We Are Healthy, dives into physical, mental, and social health, and perceptions within Generation Z.

ThinkNow and Sensis are engaged in an ongoing national study of Generation Z, the largest, most diverse generation ever, representing more than a quarter of the U.S. population and influencing as much as $600 billion in family spending. Previous reports revealed Gen Z’s thoughts on culture, brands and social media’s role in their lives.

Topline findings from We Are Healthy

  • Non-Hispanic whites are least likely to watch what they eat
  • African-Americans are the least concerned about what others think of them
  • Parents are least likely to be a source of sex education for Asians

Additional topics include stress management, bullying, and more. 

 “The ‘We Are Healthy’ wave of our Gen Z study brings to the forefront the cross-cultural differences that exist among Hispanic, Asian, African-American and non-Hispanic white youth when it comes to health and wellness,” says José Villa, founder and president of Sensis. 

This research began more than 18 months ago with a nationally representative sample of 2,200 Hispanic, African-American, Asian and non-Hispanic whites participating in the quantitative study. The first wave, We Are Now, established a baseline of Gen Z through a cross-cultural lens. The second, We Are Shoppers, took a closer look at motivators driving purchase and retail habits.

The We Are Gen Z Report is the first national Gen Z study with a cross-cultural view of the post-Internet generation. The study takes a holistic approach to understanding this segment of the population born between 1995 and 2015. It presents an in-depth analysis of the brands, influencers, behaviors and ideals that matter most to the first minority-majority generation by acknowledging the differences among Hispanic, African-American, Asian and non-Hispanic white youth. 

To request the We Are Healthy report and previous waves, please visit the official We Are GenZ Report website. To join the live release, visit the official Sensis Facebook page. 

Sensis and ThinkNow will reveal the newest findings from the third wave of their groundbreaking study, We Are GenZ Report, in an online event on Aug. 16.