Sensis has full-service Hispanic interactive agency capabilities providing clients with technology, creative services, and strategic insight including, bilingual Web site development, Hispanic search engine optimization (SEO) and search engine marketing (SEM), and email, social, mobile and emerging media advertising to the rapidly growing Latino market The Opportunity: OVER 18 MILLION U.S. HISPANICS have Internet access right now* *(Source: eMarketer, September 2007) That’s more than the entire Internet population in Spain—or Mexico, Argentina, and Colombia COMBINED. (ComScore Media Metrix, 2003) 50% of U.S. Hispanics have access to broadband Hispanic Americans who go online are almost as likely to have broadband Internet access as white Americans. This means more Internet use, more time spent online, and greater likelihood to use high-bandwidth applications such as online video. (eMarketer, September 2007) Latinos currently visit 13% more Web pages and spend 10% more minutes online per day than their general market counterparts. (AHAA, 2005) Hispanics spend more time on the Web than they do reading magazines or newspapers. The combination of TV and Internet enriches the content experience for U.S. Hispanics online. Fifty percent go online while watching TV, and slightly over half search for content on their favorite shows and would like to watch extra scenes from their favorite shows on the Internet. More than a third agrees that TV is more fun with Internet access. (AHAA, 2005) U.S. Latino Internet user growth currently outpaces that of the general market. Hispanics with Internet access outpace the general population in reported hours of daily media and technology use, identifying a total of 51 hours of total daily activities, including 27% of each day (14 hours) spent with technology, and 26% (13.5 hours) spent with media. (The general market identified only eight hours a day with technology and nine hours with media.) – (Source: Conexión Cultural/Connected Culture Study, by Yahoo! Telemundo, 2007) Hispanic Mobile Penetration Mobile technology is very popular among Hispanics. A 2007 study by M:Metrics shows that there are 26 million Hispanic mobile subscribers in the U.S. Mobile devices are a great channel to reach this group—70.9% of English-speaking Hispanics consume mobile content in the U.S., and they are “among the most active, engaged mobile content consumers.”