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Sensis has full-service GLBT Interactive Agency capabilities providing top-tier clients with technology, creative services, and strategic insight including, GLBT sensitive Web site development, GLBT targeted search engine optimization (SEO) and search engine marketing (SEM), and email, mobile, social, and emerging media advertising to the attractive GLBT consumer and professional markets.
The Opportunity:
$660 BILLION IN ANNUAL PURCHASING POWER
is estimated for the 15.5 million gay, lesbian, bisexual and transgender (GLBT) consumers in the U.S.*
*(Source: eMarketer, November 2007)
• Gay and lesbian consumers have more disposable income and discretionary time
than their heterosexual counterparts. (Source: eMarketer, November 2007)
• There are 12.6 million adult GLBT Web users in the U.S. as of 2008.
(Source: eMarketer, November 2007)
• More than 183 Fortune 500 brands were active in the GLBT consumer market in
2006. (Source: eMarketer, November 2007)
• GLBT Web users are highly active on social networking sites and blogs, regularly
purchase goods, services and travel arrangements online. (Source: eMarketer,
November 2007) |
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