Overview

UHC wanted to increase enrollment in its Hispanic-focused plans by simultaneously targeting Hispanic consumers to generate awareness of Hispanic plans (Plan Bienestar in California) and Benefits Managers at businesses with large Latino employee bases in Southern California, Arizona and Texas to generate qualified leads. Sensis was tasked with developing a Benefit Manager campaign aimed at driving qualified employer leads to UHC brokers.

Solution

An online marketing campaign was developed, aimed at reaching key business decision-makers at target businesses. Online plan included: • Banner ads run on geo-targeted B2B publications within key industry targets • Targeted Email ads run on key B2B trade email newsletters • Targeted Paid Search ads utilizing relevant keywords

Results

To date the campaign has generated a strong response (Email us to get the actual figures).