Overview

In early 2007, Sensis was retained by United Behavioral Health (UBH), the mental health provider within United Health Group, to help it expand its online resource center – LiveandWorkWell.com – into the Hispanic market. With a wealth of mental health and wellness content and a large nationwide membership base, UBH needed help developing an Hispanic online strategy that leveraged its existing assets, while providing a uniquely Hispanic online solution.

Solution

After working with UBH to effectively prioritize and segment its core Hispanic membership, Sensis began work on the Hispanic Web site – MenteSana-CuerpoSano.com (M-C.com). Considering that many of UBH’s Hispanic members were fully bilingual, M-C.com was designed to allow users to toggle between the Spanish M-C.com and the English LiveandWorkWell.com. M-C.com utilized a differentiated look and feel for the Hispanic market, while maintaining complimentary styling to LiveandWorkWell.com.

Results

Since MenteSana-CuerpoSano.com's launch in June 2007, the Web site has seen growing traffic and page views, surpassing initial project goals. In 2008, the Interactive Media Council awarded it a "Best in Class" Interactive Media Award in the Healthcare category. Please visit www.mentesana-cuerposano.com to view the live Web site.