Overview

Beginning in 2007, Sensis was tasked with planning and executing a comprehensive online media plan to target and drive leads among 18-24 year old African-Americans interested in joining the Regular U.S. Army and U.S. Army Reserve as well as 18-22 year old college-bound and college freshman and junior African-Americans interested in joining the U.S. Army ROTC program.

Solution

Sensis developed an online media plan that reached African-American Army prospects through cost-effective online CPM media. Display and rich media banners were placed in key online media properties that are relevant to the target audience. The media mix included lifestyle properties such as Vibe.com and BET.com, as well as behaviorally targeted placed on multicultural ad networks.

Results

To date the campaign has generated a strong response (Email us to get the actual results).