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Sensis has full-service Asian American interactive agency capabilities providing clients with technology, creative services, and strategic insight including, in-language Web site development in Chinese, Korean, Tagalog, Vietnamese, and Japanese, Chinese, Korean, Japanese, Vietnamese and Tagalog search engine optimization (SEO) and search engine marketing (SEM), and email, mobile, social and emerging media advertising to the diverse Asian American Markets.
The Opportunity:
NEARLY 14 MILLION ASIAN AMERICANS
are projected online by 2011*
*(Source: eMarketer, October 2007)
• Internet penetration tops 76% for Asian Americans (eMarketer, October 2007)
Asian Americans are educated, Internet savvy and have high levels of disposable income. (Source: Forrester, 2005)
• U.S. advertisers think the Asian American market is complex and difficult to reach,
due to the wide range of original nationalities, subcultures and languages.
(Source: Forrester, 2005)
• We believe the Internet provides the greatest opportunity for micro- and
macro-targeting consumers in this market. |
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