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Sensis has full-service African American interactive agency capabilities providing clients with technology, creative services, and strategic insight including, culturally relevant Web site development, African-American targeted search engine optimization (SEO) and search engine marketing (SEM), and email, social, mobile and emerging media advertising to the large African American and Urban Markets.
The Opportunity:
24 MILLION AFRICAN AMERICANS
are projected online by 2010*
*(Source: eMarketer, October 2007)
• Nearly 80% of African Americans in the U.S. currently have Internet access.
(Source: AOL African-American Cyberstudy, 2005)
• 31% of online African American households have a high-speed connection.
(Source: Pew Research Center, 2006)
• They are also among the early adopters of the mobile Internet.
(Source: Yankelovich
2006 Multicultural Marketing Study)
BUT
Most say there isn’t enough online content that speaks to them as a distinct culture…(Source: AOL African-American Cyberstudy, 2005) |
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