Los Angeles, CA (January 30, 2018)— Sensis, a cross-cultural marketing agency, has launched a new advertising campaign for Auto Club Speedway. Entitled “The Fastest Sunday of the Year,” the campaign promotes the upcoming Monster Energy Cup Series Auto Club 400 race on March 18, 2018 and highlights the emotion, adrenaline and thrilling experiences that fans will encounter at NASCAR’S only stop in Southern California.
The ad features visuals that focus on the five senses to trigger emotions tied to all that “The Fastest Sunday of the Year” has to offer including concerts, stunt shows, Lefty’s Fun Zone, vendor activations and motorsport programming.
“’The Fastest Sunday of the Year’ encompasses the entire Auto Club 400 experience in an integrated cross-cultural campaign that will include broadcast, radio, outdoor, print, digital and social media components. The ultimate goal is to attract both core fans and a younger, more diverse audience to the premier NASCAR event in California,” said Jose Villa, Sensis president and chief strategy officer.
Watch the NASCAR Auto Club 400 “The Fastest Sunday of the Year” ad.