Most marketers view their role as driving demand, either via upper funnel branding and awareness activities or lower funnel direct response, sales and retention activities. Advertising is generally viewed as one of the primary tools to drive consumer demand.
Hispanic marketing started out in the 1960s as an industry built around language – Spanish language media and advertising to reach recent immigrants to the U.S.
Millennials are the most heavily researched and analyzed group in America.
Corporate America is increasingly undertaking enterprise-level initiatives to move multicultural market considerations from a segment-driven consideration into their core business operations.
For the last year and half, I’ve been involved in a nationwide research initiative focused on Hispanic Millennials.
The last two weekends, all three combined for the ultimate West coast music festival, Coachella.
I recently attended SXSW Interactive, the premiere international symposium on digital, and watched a panel about “turning fans into customers.” I really liked what Peter Scott, of Turner Sports, said: “Digital is the new currency.”
Marketers have focused on Millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of Millennials turn 21 and graduate from college, it’s time to turn our attention to next major consumer group – those under 21.
Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market.
January’s almost over and if you haven’t caught up with the trends that will impact this year’s digital landscape, you better do it now. To help you out, the strategists at Sensis continue to research “what’s next” in digital to share with you.